![]() ![]() For example, peroxide can be used in place of chlorine for whitening. It is imperative to note though, that there are companies that do produce paper towels with nontoxic ingredients. CDF can be found in not only paper towels, but also cartons and cardboards. They affect the eyes and skin, the respiratory system plus the nervous system. CDFsĬhlorodibenzofurans: A chemical family with over hundreds of different chemicals. Studies show that people can be at risk with formalin through touching of products especially when wiping hands. Formalinīelonging to the group of what is called the volatile organic compound and other off-gases into the air. You should know though, that the BPS chemical may have an adverse effect on the hormone systems. A school of thought actually attributes the addition of BPS to the recycling process. Interesting, isn’t it? Products such as paper towels and newspapers have been found to contain Bisphenol S in them. Now here’s the funny thing the bisphenol S initially created as an improvement on the toxic BPA, has also been found to likely have the same effect on people’s health! The interesting fact about this chemical is that it was formulated as an alternative to the toxic Bisphenol-A. Other than paper towels, triclosan can be found in furniture. It reduces or prevents completely bacterial corruption. Other chemical substances used in the production of paper towels are: TriclosanĪntimicrobic in nature. Chlorine is responsible for giving it that whitening effect. ![]() One thing is for sure most paper towels contain Chlorine. “Sparkle stands out as a brand that provides quality products and a sensible price for individuals who like to entertain and express themselves in quality ways and we’re proud to support their endeavours through the creation and execution of this campaign.Acquainting ourselves with the different chemical properties found in paper towels would help us understand further if, they are responsible for the stench on one hand and, injurious to users on the other hand. “We’re thrilled to be partnering with Sparkle for such a fun and refreshing campaign, giving us the ability to highlight our customers who stand up to every day little messes at an affordable price,” said Chuck McBride, Founder and Chief Creative Officer at Cutwater. This new campaign celebrates our savvy consumer and the choices she makes every day.” Nicole Cook, Director of Brand Building at Georgia Pacific said: “We know Sparkle is a smart and practical everyday solution for our consumers. In additional to the TV spots, the campaign will include digital components including search, social, banners and online video. There will also be a second :30 and :15 TV spot called “Paper Clip” that will roll out in May 2018. The spots highlight the ways in which Sparkle paper towels are perfect for small every day messes and why using a premium paper towel for these cleanups is as absurd as ordering chicken nuggets at a fine restaurant. The campaign includes a :30 and :15 TV spot called “Gourmet Chicken Nuggets” which can be viewed below. She serves as a symbol to celebrate individuality and assist in spending less per sheet on the mess with the brand’s paper towels. The newly restyled Sparkle Fairy acts as a spirited, witty best friend to consumers, with a sensible and practical outlook. Through this campaign, Cutwater and the Sparkle brand aim to encourage the resourcefulness of sensible consumers in a fun and innovative way, celebrating the brand’s loyal audience and driving greater support among other retail customers. ![]() While Sparkle has always prided itself as a smart choice, it’s ready to show off its spirited side with a new package design and a re-imaged Sparkle Fairy (designed by Rebecca Weinberg) to celebrate our consumer’s bright and savvy choices like not over spending on everyday little messes. To showcase Georgia-Pacific’s Sparkle paper towels as a brand that celebrates smart and savvy choices, the Sparkle team has partnered with San Francisco-based creative agency, Cutwater, for its new Make the Bright Choice campaign, which encourages consumers to spend less on every day little messes with Sparkle paper towels. ![]()
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